How to Win Without Being the Low Bidder

It is possible for contractors to secure projects based on value over price, writes consultant Chad Prinkey.

Construction Dive

April 12, 2024

1 Min Read
Confirmation of a bid proposal in red ink
Alex Stojanov/Alamy Stock Photo

How many times have you gotten a follow-up call about a potential project feeling dejected as you alert your team that you weren’t the low bidder? 

It’s as if the mere fact of being not low ensures you cannot win the project. If there’s still time, your precon team may rally to cut the price and try to eek out a win against the odds, but more often, this information is a notification that your competition was awarded the project. 

However, I’ve worked with dozens of companies for whom the notification that they aren’t the low number is more often followed by a reassurance that their client is going to advocate on their behalf and steer them the job regardless. Let’s outline how they make that happen. 

For the rest of this op-ed from our sister site, Construction Dive, click here.

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