Cite Well-Being, Flexibility and Culture to Get Clicks on Job Post

HR Dive

Job posts that cite well-being, flexibility and company culture are getting nearly three times more views and twice as many applications as they did two years ago, according to LinkedIn data.

And while views and applications are up across all jobs, the company said in a blog post announcing the findings, job postings that mention well-being, flexibility and company culture received a 46% greater increase in views and a 49% greater increase in applications, compared to job posts that don’t mention these things.

However, employers that advertise such benefits run the risk of losing candidates if those claims aren’t authentic, LinkedIn said. Employees say they truly want well-being benefits, and 2023 graduates have said in other surveys they are eyeing employers that explicitly offer mental health benefits.

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