Ways to Expand Beyond Roofing, Stand Out
Certified Contractors Network President Scott Siegal discusses expanding product lines, understanding your unique selling proposition and more.
At the 2021 International Roofing Expo, Roofing & Exteriors Chief Editor Rachel Williams interviewed Certified Contractors Network President Scott Siegal.
In this exclusive, in-person video, Siegal outlined the ways companies can—or should—expand their product lines. That includes windows and siding.
At the show, he was part of a five-person panel—moderated by Williams—on the subject.
In this interview, Siegal also discussed ways that companies can stand out in a crowded market.
"You have to know who you are and what makes you different than other contractors," Siegal said.
Siegal started as a roofing contractor in 1989.
He has been CCN president for 12 years and also owns Maggio Roofing Company.
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