If you’re a construction supplier, manufacturer or technology company, you know the importance of understanding your customers’ buying habits. Concrete contractors are no exception. A variety of factors can influence their purchasing decisions, and staying on top of trends in the industry can help you better target and build relationships with these important customers.

According to our recent active buyer study conducted by World of Concrete^® and The Farnsworth Group, the concrete contractor’s influence is growing earlier in projects. Compared to five years ago, 52% of contractors surveyed said today they have more influence on the specification process and/or selecting brands for the materials used in projects.

Knowing that contractors have more influence on brands in today’s marketplace, it is even more critical to stay updated on their buying trends. Our active buyer study explores their current purchasing habits, including owning vs. leasing equipment. In addition to these buying trends, we look at what factors are influencing their purchases. Our study covers:

Having a clear understanding of what your customers are looking for and how they make purchasing decisions can give you an edge in securing more deals. Our contractor survey report will provide you with a competitive advantage by keeping you ahead of the curve.

Download our active buyer study today.

The study was conducted by research firm The Farnsworth Group via online surveys sent to World of Concrete and ConstructioNext (previously WOC360) Concrete & Masonry newsletter/website audience members from Informa Markets Construction.