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Fluidra Commits $100,000 to Step Into Swim

Article-Fluidra Commits $100,000 to Step Into Swim

Fluidra Fluidra Commits $100,000 to Step Into Swim.png
(L to R): Rowdy Gaines, PHTA VP of Partnerships & Development; Eloy Planes Corts, Fluidra executive president & executive chairman; Bruce Brooks, Fluidra CEO; Sabeena Hickman, PHTA president & CEO; and Troy Franzen, Fluidra North America president.
Commitment will help extend a safe and healthy pool experience to underserved communities through free access to swimming lessons.

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.

Through the Step Into Swim initiative, Fluidra can share its passion for aquatic recreation and make swimming lessons accessible to all children so they can participate in what the company strives to create—the perfect pool and wellness experience for all.

“Being able to swim isn’t a luxury, it’s a necessity,” said Troy Franzen, president of Fluidra North America, who also serves on the Step Into Swim Champions Board. “The ability to swim is essential to improving the health and safety of this and future generations, and we are fully invested in the effort to teach people how to swim and be safe around water, regardless of their socioeconomic situation.”

“Drowning is the leading cause of death among children ages 1 to 4,” said Rowdy Gaines, three-time Olympic Gold Medalist and VP of Partnerships and Development at PHTA. “Through Fluidra’s generous contribution we are able to make stronger strides to combat childhood drowning—with a focus in under-resourced communities—so that we can keep children safer in the water.”

In 2021, Step Into Swim raised over $500,000 from the pool and hot tub industry, which provided grants to 22 facilities in Arizona, California, Connecticut, Florida, Georgia, Kansas, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, and Texas - funding 6,297 swimming lessons for children.

“I am in awe of how far Step Into Swim has come thanks to the leadership of Rowdy Gaines and our Champions Board, as well as the support from key partners like Fluidra,” said Sabeena Hickman, CAE, president and CEO of PHTA. “Everyone plays a special role in helping us mobilize against an important initiative to provide educational resources and access to free swimming lessons. The future is bright as we continue to build upon this momentum in 2022.”

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