At the 2021 IRE, Roofing & Exteriors (R&E) Chief Editor Rachel Williams and Associate Editor Anthony Locicero interviewed thought leaders in the roofing, siding and window industry for our 12-part video series titled the "Industry Influencers." In these videos, you will get a glimpse of the latest industry news and insights. For video inquiries, please contact the editorial team at [email protected].

The R&E editorial team heads to New Orleans next week for the 2022 International Roofing Expo (IRE), taking place Feb. 1-3 at the Ernest N. Morial Convention Center. While there we will film the next installment of our popular Industry Influencer Video series from our Expo Booth (#3527). Stop by to watch, chat with our editors and enter to win a contest for a three-night hotel stay for IRE 2023. 

In the meantime, we bring you the last video in our current installment—and what a way to close it out by giving you an exclusive interview with Josey Parks of J. Wales & Cognitive Contractor.

In this video, Parks discusses why embracing lead generation is important for growing your business, the costs behind generating qualified leads, and how roofing and exterior professionals can gauge if their marketing campaigns are successful.

“One thing that I think is a problem with the industry as a whole is that everyone is really focused on leads where they really need to be focused on appointments. To really identify the best type of appointments I think it’s very important to first understand your best type of customer,” Parks explained to Locicero.