Certified Contractors Network President Scott Siegal discusses expanding product lines, understanding your unique selling proposition and more.

Anthony Locicero, Associate Editor

September 16, 2021

At the 2021 International Roofing ExpoRoofing & Exteriors Chief Editor Rachel Williams interviewed Certified Contractors Network President Scott Siegal.

In this exclusive, in-person video, Siegal outlined the ways companies can—or should—expand their product lines. That includes windows and siding. 

At the show, he was part of a five-person panel—moderated by Williams—on the subject.

In this interview, Siegal also discussed ways that companies can stand out in a crowded market.

"You have to know who you are and what makes you different than other contractors," Siegal said.

Siegal started as a roofing contractor in 1989. 

He has been CCN president for 12 years and also owns Maggio Roofing Company.

About the Author(s)

Anthony Locicero

Associate Editor, Roofing & Exteriors

Anthony Locicero is an experienced journalist, editor and content creator who has covered breaking news, municipal news and sports before moving into the B2B space. 

Subscribe to get the latest information on products, technologies and management.
Join our growing community and stay informed with our free newsletters.

You May Also Like