SRS Distribution will have two booths at the 2022 International Roofing Expo, including one exclusively dedicated to offering educational resources and networking opportunities for Spanish-speaking roofing contractors.

“We are excited to bring a customized Latino engagement experience to IRE that will empower and educate the Latino roofing community," said Julissa Chavez, program manager, Latino sales and marketing. "We believe that offering these workshops and networking events will bring key tools and resources to Latino contractors that will support their future growth. At SRS we believe that the growth of the Latino contractor is a key factor to the future of the industry."

The SRS Distribution Para Latinos booth (#1937) will offer visitors the exclusive opportunity to connect with industry experts and partners, product demonstrations and a first-class lineup of workshops and presentations geared towards supporting roofing contractors grow their businesses. The booth will also feature music, drinks and classes in Spanish geared towards helping roofing contractors grow their businesses. 

SRS is collaborating with IKO, GAF, CertainTeed, TAMKO to provide training content on relevant topics such as "Sales 101," "Preparing For Storm Season," and "2022 Strategic Planning." Additionally, SRS will introduce TopShield Quality Products. 

On Feb. 1 from 5-7 p.m., SRS will host the SRS para Latinos VIP Cocktail Hour, where the company will announce the winner of the first annual Premios Éxito (Contractor Awards), at Alluvial Plaza. The categories are Contractor of the Year, Emerging Contractor and Community Hero. The VIP Cocktail Hour is sponsored by Owens Corning and will feature Latin-inspired cuisine and entertainment from Mariachi Jalisco.

On Feb. 3, SRS will hold a panel discussion with three successful roofing companies that will answer questions and provide advice. 

“SRS para Latinos is committed to providing education and business resources to Latino contractors, businesses and workers," Chavez said.