Construction Education

The Importance of Certification for Vinyl Siding Pros & Products

Rob Balfanz of the Vinyl Siding Institute joins the Roofing & Exteriors Influencer Video Series to talk enhancing customer service, top tips and tricks for siding installers, and why it's crucial to use certified products and installers on all projects.

Kaitlin N. Schuler, Editor

July 13, 2022

Rob Balfanz, senior director of workforce development at the Vinyl Siding Institute (VSI), spent much of his career in operations management for powerhouses like DHL before becoming a consultant for the home building industry and joining VSI in 2019. Even so, he's no newcomer to the trades—Balfanz comes from a family of masons from Chicago. (He even intentionally named his son Mason as a tribute to the family legacy, according to a VSI feature on Balfanz.)

His journey back toward the family business was years in the making. Still, along the way, he picked up plenty of business acumen as well as communications and coaching expertise highly relevant to vinyl siding installation and the larger home improvement industry.

In this exclusive interview with Roofing & Exteriors at the 2022 International Roofing Expo, Balfanz shares some of his well-earned insights into the vinyl siding market, including:

How to enhance the customer service experience in light of supply chain delays
Top tips and tricks for vinyl siding installers
The importance of choosing a certified product and installation company
The growth potential for the vinyl siding market sector as interest in sustainability grows

Click the video above to watch the full interview, and check out past Influencer Video Series editions here.

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About the Author(s)

Kaitlin N. Schuler

Kaitlin N. Schuler

Editor, Infrastructure & Construction, Informa Markets

Kaitlin Schuler has nearly a decade of experience as an editor and journalist. Prior to joining Informa, Schuler served as special projects editor for Professional Remodeler magazine and, previously, editor for the American Nuclear Society. She earned a master's in journalism from the Medill School of Journalism at Northwestern University, and a bachelor's in English from the University of Michigan. She now resides in southwest Michigan with her husband and two cats.

See more from Kaitlin N. Schuler

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