Hayward Strengthens Position in Pool Technology with Recent Acquisitions

Hayward Holdings, Inc., global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, announced the acquisition of Water Works Technologies Group, LLC, a manufacturer of water features including water bowls and sheer waterfalls with LED lighting options.

This acquisition follows the recent acquisitions of two internet of things (IoT) technology businesses, SmartPower and SmartValve. 

Together, these acquisitions further extend Hayward’s leading position in smart, IoT-enabled technologies designed to bring greater control and ambiance to the pool while simplifying ease of use and cost of ownership.

Water Works manufactures a variety of water bowls in both resin and glass in an assortment of colors and finishes as well as Sheer Waterfalls. These high-end water features all have color illumination through LED lighting options which allow Smart app coordination with other pool, spa or landscape lighting colors and shows.

SmartPower is a breakthrough LED Lighting controller leveraging a proprietary communication protocol that makes installing and control of multiple lighting zones in the pool, spa, water features or landscape simple to configure and use. Custom lighting effects and shows are easy to program, coordinating multiple water features with the pool, spa, and even landscape lights to effortlessly transform the entire backyard. The technology also presents a compelling financial benefit. This unique product architecture delivers all the control with less than 50% of the cost of using currently available technology. SmartPower is the solution for standalone cloud-based control for any new or existing pool or as part of the OmniLogic® ecosystem, Hayward’s leading pool and spa automation platform.

SmartValve is an active fluid management system for intelligent control of multiple, advanced water features in addition to delivering increased hydraulic energy efficiency for pool/spa design. SmartValve will operate autonomously as the central water distribution system with cloud-based control of other pool equipment via local control or app. As with SmartPower, the SmartValve technology will seamlessly integrate with the OmniLogic ecosystem. SmartValve will dramatically simplify equipment pad installation with a simple manifold design significantly lowering the amount of labor and equipment cost for the installer and the pool owner.

“These three businesses complement each other and further extend Hayward’s leading Smart technology solutions to increase the ambiance of the pool, spa and backyard. They are perfect examples of harnessing new technology to deliver sustainable, energy-efficient solutions to our space,” said Kevin Holleran, CEO of Hayward. “SmartPower and SmartValve are both easy to use and less costly to install, a real win-win for both the homeowner and trade professional. With OmniLogic and the coupling of our new line of innovative water features from Water Works, Hayward is leading the way with products transforming the pool and backyard environment. We are really excited to introduce these game-changing new product platforms to our consumers and trade partners.”