Pool and spa builders know the value of bringing a “lookbook” of beauty projects for potential clients to review. Whether hard copy or digital, such tools not only get customers excited about their project but also often spark ideas beyond what they were originally planning—and increase profits.
“Most people looking for a pool are just looking for a pool and they don’t really envision a whole lot more than that,” said Dan Lenz, vice president of All Seasons Pools, Spas and Outdoor Living. “It’s all about helping them define their vision.”
But the lookbook effect doesn’t just have to be limited to builders. For retailers, there’s another powerful way to help customers envision their backyard oases—and grow profits.
Just as with lookbooks, complete backyard retail displays are all about showing customers what’s possible. The following slideshow features six ways Lenz is using these types of retail displays to sell his customers the whole backyard.
