With more than 110 educational sessions, there is something for every roofing and exteriors contractor attending the International Roofing Expo in Feb. 6-8. To help you plan for IRE 2024, here are five popular educational tracks to consider building into your show experience:
1. Exteriors
With more than 20 sessions, the exteriors track emphasizes strategies and best practices catered to exteriors contractors. Some highlights include:
- Roof and Wall Intersections: Preventing Callbacks | Tues., Feb. 6 | Mike Sloggatt
- Fundamentals and Homeowner Behaviors Impacting Home Improvement | Wed., Feb. 7 | Grant Farnsworth
- KPIs (Key Performance Indicators) Everyone Needs to Monitor | Wed., Feb. 7 | Scott Siegal
- OSHA and Regulatory Agency Updates | Wed., Feb. 7 | Trent Cotney
- 24 Marketing Ideas for 2024 | Thurs., Feb. 8 | Drew Barto
2. Leadership
There are plenty of insightful sessions for company leaders as well as those aspiring to leadership positions. These include:
- Turning Workforce Development into Dollars: Recruit, Train, Retain | Tues., Feb. 6 | John Esbenshade, Jared Ribble and Amy Staska
- Approaching Safety Differently—When Compliance Isn't Enough | Wed., Feb. 7 | Cheryl Ambrose
- The Roofing Revolution: Attracting and Retaining the Next Generation of Skilled Workers | Wed., Feb. 7 | Lisa Ryan
- Being an Ally and Advocate for Women in the Roofing Industry | Thurs., Feb. 8 | Anna Anderson, Jennifer Keegan and Ellen Thorp
- Operational Excellence: Key Principles and Strategic Implementation | Thurs., Feb. 8 | John Kenney
3. Sales and Service
This track is for you if you’re looking for insights and expert advice on sales and service for your roofing and exteriors business. Some highlights include:
- Automate Your Marketing to Grow and Manage Your Business | Tues., Feb. 6 | Bruce Porter
- How to Build your Brand and Drive More Leads | Wed., Feb. 7 | Benny Fisher and Jamie Samide
- AI’s Promising Impact on the Conception, Creation and Construction of Home Renovation | Thurs., Feb. 8 | James Freeman and Kevin Sturm
4. Technical
Looking for info and how-to guidance on the technical aspects of roofing and exteriors? This track includes, among other sessions:
- Insulation Fundamentals: An Introductory Course to Insulation and Its Benefits | Tues., Feb. 6 | Jay Saldana
- Impacting Thermal Resistance: What is the Mean Temperature and How it Affects your Roof | Wed., Feb. 7 | Rachael DeMeio
- Field-Applied Roof Coatings: Increasing Your Understanding | Thurs., Feb. 8 | Glen Clapper
5. Latino
For 2024, four sessions will focus specifically on the experience and needs of Latino contractors. These sessions are:
- Diversity and Inclusion for the Hispanic Community | Tues., Feb. 6 | Teresa Ramirez
- How to Start with Commercial Projects (Taught in Spanish) | Wed., Feb. 7 | Sergio Terreros
- 5 Keys to “Sell” Safety to Latinos | Thurs., Feb. 8 | Luciano Perez
- Latinos: The New Roofing Customer to Capture | Thurs., Feb. 8 | Charlie Echeverry and Octavio Vazquez
For a sneak peek of some of these speakers, check out the “Viva la Cultura: Celebrating Hispanic Heritage Month” episode from the Roofers Coffee Shop podcast, a partner of IRE 2024.
For more information about IRE and to register, visit the IRE site.
