Effective communication with clients throughout all interactions with your company is essential. Part one of this three-part series looks at customer communications before a job begins—and before a prospect reaches out.

Christine Stewart-Fitzgerald, Senior Partner Marketing Manager

May 18, 2022

4 Slides

Successful and sustainable growth for contractors comes from the combination of various strategies, including a focus on creating and nurturing customer relationships. When you have happy, satisfied customers, you are well on your way to bolstering credibility, trust and future business opportunities. Much of that satisfaction comes from the high quality of work and solid customer experience. Folded into that experience is your communication strategy—a factor that could make or break how your client views their overall experience working with you. 

Effective communication with clients throughout all interactions with your company is essential to fostering these positive and mutually beneficial relationships, and it must be implemented from the very first point of contact. Often, that first point of contact occurs even before prospects reach out. 

This three-part series will examine the primary communication touchpoints with clients—before, during and after the job—and offer ways to improve these points of interaction to create stronger business relationships. 

Start the slideshow to dive into Part 1: Before the Sale, and keep an eye out in June for Part 2.

About the Author(s)

Christine Stewart-Fitzgerald

Senior Partner Marketing Manager, Signpost

With a background in B2B technology, Christine Stewart-Fitzgerald is the senior partner marketing manager at Signpost and is passionate about helping roofers get the tools and knowledge they need to implement successful marketing strategies for business growth. She grew up in the business with two prior generations of builders and contractors in the family, so she’s no stranger to job sites. 

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