Now more than ever, roofing businesses want to acquire more leads— the trick is knowing the most productive ways to achieve this.
Recently, JobNimbus researched to understand better roofing project workflows, typical sales cycles, profit margins and marketing effectiveness/ROI. One key objective was to collect insightful data to help generate actionable strategies for roofing contractors.
JobNimbus wanted to take the mystery out of finding new roofing leads and help roofing businesses maximize their marketing budgets.
The results from over 100 participants provide clear insight into the best lead-generating strategies for roofing contractors in 2022.
Critical Findings for Growing Roofing Leads:
- Customer referrals earn 36% of all roofing leads.
- Social media advertising accounts for 10% of roof leads.
- Search engine advertising makes up 10% of roof leads.
- Local advertising gets 8% of leads, and radio leads earn an additional 2%.
- Finally, online review sites generate 7% of roofing leads.
These five advertising techniques account for 73% of all roofing leads. Let’s take a quick look at how these strategies work for roofers.
Satisfied customers are happy to tell others about their great experience with your company. With a large project like a roofing replacement or installation, people feel more comfortable working with a roofing company that someone refers to them.
Social Media Advertising
Most people use social media in one form or another. This widespread accessibility makes it fast, easy and profitable to reach customers. Additionally, this method is a more casual way for potential clients to interact with your roofing business.
Search Engine Advertising
Search engines like Google and Yahoo! see billions of searches each day. With search engine advertising, you put your roofing company at the top of the results where visitors will see—and use—it.
Marketing in your local community is a time-proven business strategy for a reason. Local customers are more likely to see and hear about your business because you’re in the same area. Radio advertising specifically does well at fostering local leads.
Online Review Sites
Online reviews let potential customers see how your company is doing through the eyes of your clients. In addition, having good online reviews lets customers know that they can trust your roofing business for the job.
While there are countless methods to get more leads for your roofing company, you don’t need to try them all. This recent study proves that you can get most of your roofing leads from these five sources.
Click here to read the complete findings and actionable marketing techniques.