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Westlake Royal Building Products Brand Launched

Article-Westlake Royal Building Products Brand Launched

Alamy Mergers & Acquisitions are a way to strengthen your position in the roofing industry
The newly launched Westlake Royal Building Products combines the business and building product portfolios of Royal® Building Products, Boral® North America building products and DaVinci® Roofscapes.

Two years of strategic geographic and category acquisitions throughout the North American building materials market culminates as the Westlake Royal Building Products™ brand is born. 

Bringing together the trusted Royal® Building Products, Boral® North America building products, and DaVinci® Roofscapes product lines under one unified brand signals a new era of growth and opportunity for the 50-year-old company.  

The newly launched Westlake Royal Building Products brand is built on strength and promise, featuring the dynamic portfolio additions of decorative stone, concrete and clay roof tiles, stone-coated steel roofing, and windows to its product category lineup. The complete offering now includes industry-leading brands in Siding and Accessories, Trim & Mouldings, Roofing, Stone, Windows and Outdoor Living.

“[This] is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” said Steve Booz, VP of marketing at Westlake Royal Building Products. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders, and homeowners throughout North America.”  

Westlake Royal Building Products will make its official debut in February as an exhibitor at both the International Roofing Expo (IRE) from Feb. 1-3, 2022, and the NAHB International Builders’ Show from Feb. 8-10, 2022. The company’s booths at both trade shows will display the new branding, name and logo, as well as a broad and diverse range of exterior and interior building products, including siding and accessories, trim and moldings, roofing, stone, windows and outdoor living.

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