The Pool & Hot Tub Alliance (PHTA) recently released several industry research documents, including the 2020 Market Report, 2021 Economic Impact Study, and Quarterly Pulse Surveys.

Part of PHTA’s mission is to provide industry research to increase its members’ professionalism, knowledge, and profitably. 

The research provided helps members plan for the future and stay ahead of the competition. Receiving quarterly and yearly business intelligence helps members stay abreast of significant industry developments and identify growth opportunities.

The 2020 PHTA Market Report, prepared by Pkdata and free for PHTA members to download, offers 60 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more.

The 2020 Economic Impact of the Swimming Pool and Hot Tub Industry in the U.S., prepared by Pkdata, focuses on the overall impact of the pool and spa industry on the United States economy, to include jobs created, tax impacts, business activity, and other important figures.

The PHTA Quarterly Pulse Surveys, prepared by Industry Insights, are sent to PHTA members each quarter. Members answer questions about total sales volume, bottom-line profits, number of employees, quotes submitted, and top business concerns. Members who participate in the survey are then able to compare their results against aggregated member data for free.

“PHTA keeps its thumb on the pulse of what is happening in our industry,” said Sabeena Hickman, CAE, president and CEO of PHTA. “The research that we do not only benefits our members so that they are aware of industry trends; it also helps us determine where to focus our efforts. We are committed to helping our members reach their pinnacle, and we can’t do that without having a complete understanding of the state of our industry.”

To download or purchase these reports and others, click here.