PHTA Announces Newest Strategic Partner: Merchant Cost Consulting

Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA) announced its newest Strategic Partner, Merchant Cost Consulting. 

The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

Merchant Cost Consulting was founded to help businesses audit, optimize, and reduce their credit card processing expenses without the hassle of making significant changes to their existing setup. 

Merchant Cost Consulting was founded in 2016 backed by a team with over 30 years of merchant service experience, with a particular focus on merchant fee optimization, cost reduction, and payment acceptance. Merchant Cost Consulting was established to become a part of clients’ teams to handle their merchant service fees to ensure they are always paying a fair market value price.

“Maximizing cash flow is a crucial part of running a business. By partnering with PHTA, we are able to bring members a new, risk-free solution, to decrease the costs associated with their credit card processing companies with no disruption to the current operations," said Colin O’Keefe, co-founder, Merchant Cost Consulting. 

As part of the Strategic Partnership Program, PHTA will recognize Merchant Cost Consulting’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. As a special benefit to PHTA members, Merchant Cost Consulting will also offer a discount to all members who use their services.

"We are always looking for new ways to increase the ROI of our membership," said Sabeena Hickman, CAE, president and CEO of PHTA. "Merchant Cost Consulting is committed to helping our members with their business needs in a way we haven’t been able to offer before. This partnership will be a great asset to our members.”