Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA) announced its newest Strategic Partner, Lyon Financial. 

The PHTA Strategic Partnership Program provides year-round marketing programs directed to the pool and hot tub industry and gives companies the opportunity to build, grow, and maintain relationships with leading pool professionals.

Lyon Financial has been the industry leader in providing swimming pool and home improvement financing options since 1979. 

The company offers personalized, hassle-free financial solutions tailor-made to clients’ individual needs and qualifications, eliminating the usual lengthy and stressful loan process to quickly and conveniently bring backyard dreams to life.

“Lyon Financial is excited for the opportunity to partner with PHTA,” said Richard Lyon, owner and CEO of Lyon Financial. “Since 1979, we have served the pool industry as a home improvement financing specialist. This alliance will give us a highly-visible platform to further educate pool professionals and their clients on the value of financing, particularly the specialized and personal services that we bring to the table.”

As part of the Strategic Partnership Program, PHTA will recognize Lyon Financial's commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

“Lyon Financial has played a crucial role in the pool and hot tub industry for more than 40 years,” said Sabeena Hickman, CAE, president and CEO of PHTA. "Through its efforts to provide future pool owners with the tools they need to create a backyard oasis, Lyon Financial has made dreams a reality for hundreds of thousands of homeowners.”