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National Survey Reveals Homeowner Preferences for Hiring Roofing Company

Roofer hammering a nail on the roof with another worker behind him
Ninety-two percent of homeowners more likely to choose a company with an outstanding reputation or reliable track record.

If homeowners were hiring a company to repair or replace a roof, 92% would be more likely to choose a company with an outstanding reputation or reliable track record over one that does not, according to a national consumer survey—conducted by Beacon—that identifies the products and services homeowners prefer in a roofing company

“As a homeowner, your roof is integral to the safety of your home. When issues arise, you want a contractor who has a top-notch reputation and offers the best services for your money,” said Jamie Samide, Beacon’s VP of marketing. “Our extensive inventory, comprehensive suite of tools on Beacon PRO+, and hands-on customer partnership enable contractors to gain a competitive edge, work more efficiently, and ultimately earn more business.”

The survey revealed that a vast majority of homeowners would be more likely to choose a company with a strong record of safety (90%), licenses/certifications (89%) and on-time/accurate deliveries (88%) over one that does not possess those characteristics when repairing or replacing their roof.

The survey also revealed that most homeowners would be more likely to select a company that offers the following:

  • A pricing quote at the consultation (88%);
  • A wide selection of products (87%)
  • Nationally recognized brands (e.g., GAF, CertainTeed, Owens Corning) (84%);
  • The lowest pricing (76%);
  • Financing options (72%);
  • Digital visualization tools (i.e., tools that allow you to view a 3D model of your residence with different options such as color, style, etc.) (68%)
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