Michelle Miller is the founder of Creativate, a B2B marketing company, overseeing the marketing strategy and execution.

She joined the roofing industry over a decade ago as a marketing professional.

Stumbling into the industry by accident, Miller cut her teeth in commercial roofing while leading the marketing team at a prominent single-ply manufacturer.

She joined National Women in Roofing and was heavily involved with the SPRI marketing task force, earning recognition in 2018 as SPRI Member of the Year.

She enjoys implementing marketing plans and strategies for businesses within roofing and writing for RoofersCoffeeShop.