Bruce Porter is the CEO and founder of SWAT Marketing Solutions. With over 35 years of traditional to digital marketing experience, he has led strategic marketing initiatives for several large corporations specializing in connecting businesses with clients utilizing strategic digital technology. Before forming SWAT, he spent the last 10 years of his career as director of marketing for Hayward Pool Products. He was responsible for the complete marketing ecosystem, building over 3,000 partner websites, increasing traffic by over 300% and turning clicks into leads.