Anne M. Obarski is an award-winning speaker and author who works with organizations that want to deliver memorable customer service, brand recognition and amazing experiences at every single touchpoint. Obarski, the founder and CEO of Merchandise Concepts, a speaking and coaching service, has more than 30 years of experience in business, product and people development. She says that whether you want stellar Yelp reviews or viral YouTube videos, it’s all about consistently delivering an infectious, enviable, repeatable customer service experience to every customer, every day. Obarski has authored five books on customer service and is a Certified Professional Behavioral Analyst.